How to Share Videos That Get Results

Video Sharing Strategies

You've created a great video. Now it's time to share it in a way that actually gets people to watch it. In this post, we'll explore strategies for sharing videos across different platforms and maximizing engagement.

Platform-Specific Tips

Email

Email remains one of the highest-converting channels for video sharing.

• Subject line matters - Make it compelling and clear
• Add a thumbnail - Use an eye-catching preview image
• Keep it brief - Your email text should be short, with the video as the main focus
• Include a CTA - Tell recipients what you want them to do after watching

Social Media

Different platforms require different approaches:

Twitter/X

• Keep videos under 60 seconds
• Hook viewers in the first 2 seconds
• Use captions for sound-off viewing

LinkedIn

• Focus on professional/educational content
• Longer form videos perform well (3-5 minutes)
• Include a professional description

Slack

• Shorter, focused videos work best
• Use for quick tutorials or demos
• Include context about what viewers will see

Writing Great Descriptions

Your video description is prime real estate for engagement:

1. Start with the benefit - What will viewers learn or gain?
2. Add context - Explain what the video is about
3. Include timestamps - Help viewers navigate to relevant sections
4. Call to action - Encourage shares, comments, or follows

Creating Shareable Moments

Design your videos with sharing in mind:

• Extract key moments - Identify the most important 15-30 second clips
• Create compilations - Combine multiple videos into highlight reels
• Add captions - Most people watch without sound on social media
• Make it quotable - Include memorable statements viewers might share

Timing Your Shares

Post at times when your audience is most active:

• Morning (8-10 AM) - Great for LinkedIn and email
• Afternoon (12-1 PM) - Peak engagement on most platforms
• Evening (5-7 PM) - Good for casual viewing on social media

Engagement Best Practices

Once you share:

• Respond to comments - Engage with viewers who respond
• Re-share when relevant - Don't be shy about promoting good content
• Update descriptions - If you notice better keywords work, update
• Track metrics - See what works and repeat successful strategies

The Power of Video Testimonials

If you're sharing videos about Vidova or video creation:

• Record real testimonials from users
• Include diverse perspectives
• Keep them authentic and unscripted
• Share in batches for maximum impact

Analytics Matter

Pay attention to:

• View duration - Where do people drop off?
• Engagement rate - Are people clicking and commenting?
• Shares - Is your content being shared further?
• Conversion - Are views translating to desired actions?

Use these insights to improve your next videos.

Conclusion

Sharing videos effectively is about understanding your audience and platforms. Experiment with different approaches, measure results, and double down on what works. Remember: great content is only great if people actually see it!